January 02, 2013
January 7, 2013 - Atlanta GA
Following one of the most successful holiday seasons to date, The Pound Cake Company is positioned to have a breakout year. In 2012 we saw several milestone that set the precedence for continued growth. The most compelling event without question is the closing the retail store in Norcross, GA. Located a stone's throw from Historic Downtown Norcross and having served the Gwinnett community for almost 3 years, the retail store proved to be a learning experience in helping The Pound Cake Company to redefine its niche. "I absolutely loved the retail store and the face to face interaction with our customers but the reality is that's not our audience", says founder Milton Stephens. The Pound Cake Company is a specialty - gourmet gift service. Atlanta is a special place with a variety of events and venues and The Pound Cake Company's dessert menu provides the perfect complement. From corporate meetings and receptions to family reunions, we pride ourselves for delivering great tasting desserts and exemplary customer service.
Although we provide custom catering for select events in Metro Atlanta, our online store better serves our national audience. By providing delivery services to our local market we can still provide customers with a personal experience. It's a continuous process to educate our audience on how to place orders. There are customers that want to stop by to pick up their order and there are folks that just want to visit, keeping true to Southern roots. But the overwhelming majority of customers shop online and love to be catered to by a receiving their freshly bake pound cake at their door. With personal options such as hand written notes, custom packaging and company logos paired with over 50 flavors of pound cake, we've created the perfect gift option for the gourmet connoisseur or for your next family dinner. With that being said, the highlight of 2012 saw The Pound Cake Company's website transformed into the online store and gift center.
Stay tuned! As the online store grows, 2013 also promises new retail and wholesale distribution opportunities as we increase our brand awareness and expand product offerings. The Pound Cake Company simply stated, It's not just A Piece of Cake!
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